Dzurt began its journey in 2013 as a French patisserie, built on one simple belief:
flavour always comes first. What started as a boutique patisserie has, over the years,
grown into Jaipur's most loved destination for all things sweet.
Under the creative vision of Chef Tejasvi Chandela, Dzurt's story has found a natural rhythm
in blending the modern with the Indian. What began as French-inspired artistry now
embraces the vibrancy of Indian flavours, culture, and aesthetics — whether it's a reimagined
clementine & petha tart, or our festive collections that wear Jaipur's soul with pride.
BORN AND BRED IN JAIPUR,
Dzurt is unapologetically rooted in its city. The rebrand embraces that identity fully, a design-forward aesthetic that reflects Rajasthan's cultural richness, paired with a flavour-first philosophy that remains unchanged since the very beginning.
Dzurt is not about pretense; it is about authenticity, joy, and craft. With each reinvention, the vision remains clear: to create a legacy brand from Jaipur that redefines how India experiences patisserie.
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VISION
To redefine India's patisserie culture by creating a legacy brand born in Jaipur — one that seamlessly blends Indian heritage with modern craftsmanship, offering indulgences that are flavour-first, design-forward, and timeless in experience.
DZURT BRAND VALUES
SUPPORTING
(How We Express Ourselves)
CORE
(Non-negotiables: The Heart of Dzurt)
ASPIRATIONAL
(What We're Building Towards)
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